WEKO3
アイテム
{"_buckets": {"deposit": "a3ae3ef6-a615-4180-92c5-2bc5fd1278d9"}, "_deposit": {"created_by": 13, "id": "9175", "owners": [13], "pid": {"revision_id": 0, "type": "depid", "value": "9175"}, "status": "published"}, "_oai": {"id": "oai:stars.repo.nii.ac.jp:00009175", "sets": ["1818"]}, "author_link": ["8078", "12600", "8081", "74"], "control_number": "9175", "item_10002_biblio_info_7": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2020-03-10", "bibliographicIssueDateType": "Issued"}, "bibliographicIssueNumber": "4", "bibliographicPageEnd": "139", "bibliographicPageStart": "127", "bibliographicVolumeNumber": "61", "bibliographic_titles": [{"bibliographic_title": "桃山学院大学経済経営論集", "bibliographic_titleLang": "ja"}, {"bibliographic_title": "ST.ANDREW\u0027S UNIVERSITY ECONOMIC AND BUSINESS REVIEW", "bibliographic_titleLang": "en"}]}]}, "item_10002_description_5": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "This paper focuses on “A” company’s sales strategies in China. This\ncompany, founded in Shanghai in 2003, produces health food in China. A\ncompany’s parent company has built its own sales system in Japan, and A\ncompany sells products in the Chinese market using its own sales system.\nFor example, the organization creation method in Japan was formalized\nin the countries where it has advanced in the past, and brought directly to\nChina. At present, A company has 35 branches, but the organization of the\nbranches is all the same according to this method. The employees of A\ncompany deliver their products to retailers using their own cars and\ndisplay them on shelves. In addition, salespersons of A company deliver the\nproducts directly to the consumers. In this way, the employees and\nsalespersons of A company are able to explain the effects of the products\nand deeply acquire sales channels. A company selects and sells retail stores\nthat are profitable. A company has been conducting public relations\nactivities in the academic field. This has led to a significant increase in the\nA company’s name recognition, and has succeeded in raising the bargaining\npower with retailers.", "subitem_description_type": "Abstract"}]}, "item_10002_publisher_8": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "桃山学院大学総合研究所"}]}, "item_10002_source_id_11": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AN00240555", "subitem_source_identifier_type": "NCID"}]}, "item_10002_source_id_9": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "02869721", "subitem_source_identifier_type": "ISSN"}]}, "item_10002_version_type_20": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "金子, あき子", "creatorNameLang": "ja"}, {"creatorName": "カネコ, アキコ", "creatorNameLang": "ja-Kana"}], "nameIdentifiers": [{"nameIdentifier": "8078", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "大島, 一二", "creatorNameLang": "ja"}, {"creatorName": "オオシマ, カズツグ", "creatorNameLang": "ja-Kana"}], "nameIdentifiers": [{"nameIdentifier": "12600", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "KANEKO, Akiko", "creatorNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "8081", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "OSHIMA, Kazutsugu", "creatorNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "74", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2020-03-25"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "P127_金子あき子・大島一二.pdf", "filesize": [{"value": "1.0 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1000000.0, "url": {"label": "金子あき子・大島一二", "url": "https://stars.repo.nii.ac.jp/record/9175/files/P127_金子あき子・大島一二.pdf"}, "version_id": "2ce3e061-b96b-4d27-bc46-a358e6f46db8"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "健康食品メーカー", "subitem_subject_scheme": "Other"}, {"subitem_subject": "中国市場", "subitem_subject_scheme": "Other"}, {"subitem_subject": "販売戦略", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "中国における日系健康食品メーカーの販売戦略", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "中国における日系健康食品メーカーの販売戦略", "subitem_title_language": "ja"}, {"subitem_title": "Sales Strategies of a Japanese Health Food Company in China", "subitem_title_language": "en"}]}, "item_type_id": "10002", "owner": "13", "path": ["1818"], "permalink_uri": "https://stars.repo.nii.ac.jp/records/9175", "pubdate": {"attribute_name": "公開日", "attribute_value": "2020-03-25"}, "publish_date": "2020-03-25", "publish_status": "0", "recid": "9175", "relation": {}, "relation_version_is_last": true, "title": ["中国における日系健康食品メーカーの販売戦略"], "weko_shared_id": -1}
中国における日系健康食品メーカーの販売戦略
https://stars.repo.nii.ac.jp/records/9175
https://stars.repo.nii.ac.jp/records/9175f44c524f-5627-4f22-8887-6ea751c17d42
名前 / ファイル | ライセンス | アクション |
---|---|---|
金子あき子・大島一二 (1.0 MB)
|
|
Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2020-03-25 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 中国における日系健康食品メーカーの販売戦略 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Sales Strategies of a Japanese Health Food Company in China | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 健康食品メーカー | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 中国市場 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 販売戦略 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
金子, あき子
× 金子, あき子× 大島, 一二× KANEKO, Akiko× OSHIMA, Kazutsugu |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper focuses on “A” company’s sales strategies in China. This company, founded in Shanghai in 2003, produces health food in China. A company’s parent company has built its own sales system in Japan, and A company sells products in the Chinese market using its own sales system. For example, the organization creation method in Japan was formalized in the countries where it has advanced in the past, and brought directly to China. At present, A company has 35 branches, but the organization of the branches is all the same according to this method. The employees of A company deliver their products to retailers using their own cars and display them on shelves. In addition, salespersons of A company deliver the products directly to the consumers. In this way, the employees and salespersons of A company are able to explain the effects of the products and deeply acquire sales channels. A company selects and sells retail stores that are profitable. A company has been conducting public relations activities in the academic field. This has led to a significant increase in the A company’s name recognition, and has succeeded in raising the bargaining power with retailers. |
|||||
書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 61, 号 4, p. 127-139, 発行日 2020-03-10 |
|||||
出版者 | ||||||
出版者 | 桃山学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |