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中国市場における日系食品企業の 販売戦略に関する分析 : 日系H社の購買層戦略を事例として
https://stars.repo.nii.ac.jp/records/9222
https://stars.repo.nii.ac.jp/records/9222638366ea-920f-4cf5-a4a0-eee1bce180d2
名前 / ファイル | ライセンス | アクション |
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刘博晗・大島一二 (1.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-09-04 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 中国市場における日系食品企業の 販売戦略に関する分析 : 日系H社の購買層戦略を事例として | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A Study on the Sales Strategy of Japanese Food Enterprises in China : The Case of the H Corporationʼs Targeting Strategy | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 日系食品企業 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 販売戦略 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 購買層 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Japanese enterprises | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | diet | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | age group | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | price strategy | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
刘 , 博 晗
× 刘 , 博 晗× 大島, 一二× LIU , Bohan× OSHIMA, Kazutsugu |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | With the rapid developed economy, China has changed from the worldʼs factory to the market. The huge customer formed by the large population is extremely attractive to any enterprise in the world, and same to Japanese companies. Japanese goods are very attractive in China because of their safety and quality. As a part of daily consumption, Japanese diet has appeal for health, safety and so on. As a result, the number of Japanese food companies which sold in China is also on the rise. However, due to the lack of analysis of Chinaʼs consumption environment and purchasing actions, many Japanese catering companies have failed in Chinese market, and out. Food in China is not only a consumption, but a culture. Different ages and social backgrounds have different understanding, for food and consumption concepts. Enterprises, by aiming at the people which are interested in their own commodities to make relative price strategy is particularly important. By the data of Chinese diet, this paper studies Chinese people which have enough desire to buy Japanese food or not, and their purchasing power. After that, taking the specific operation of H company as an example, To analyze the purchase of the population, what kind of planning and price strategy enterprise must be to have. Hope to play a reference role. |
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書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 62, 号 1, p. 31-46, 発行日 2020-07-26 |
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出版者 | ||||||
出版者 | 桃山学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |