{"created":"2023-08-13T11:59:43.865563+00:00","id":2000259,"links":{},"metadata":{"_buckets":{"deposit":"25603729-2eec-462a-ada4-6cefdf7964e2"},"_deposit":{"created_by":13,"id":"2000259","owner":"13","owners":[13],"pid":{"revision_id":0,"type":"depid","value":"2000259"},"status":"published"},"_oai":{"id":"oai:stars.repo.nii.ac.jp:02000259","sets":["43:1691381554154:1691806243109"]},"author_link":[],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-07-15"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"52","bibliographicPageStart":"33","bibliographicVolumeNumber":"47","bibliographic_titles":[{"bibliographic_title":"桃山学院大学総合研究所紀要","bibliographic_titleLang":"ja"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Up until 2019, Japan has seen an increase in the number of foreign tourists; the number \nstood at 32 million in 2019. In fiscal 2019, the number of inbound tourists increased by 2.2% \non a year-on-year basis. Travel consumption was valued at JPY4.81 trillion, which is \nprimarily attributable to tourists from China.\nThis study proposes a new viewpoint on the travel souvenir-related purchasing behavior \nof Chinese tourists in Japan. The purchase of a travel souvenir is typically a one-time \npurchase during a visit to a location. To increase the sales of travel souvenirs, it is important \nto promote repeat purchases. To ensure such purchases, it is necessary to create brand \nawareness and increase brand accessibility, so that the tourist can easily recall the brand \nname and place a repeat order even from their home location.\nThis study focuses on Chinese tourists’ brand awareness. Attitude to the brand is \nconstructed of three components: cognition, affect, and behavior. The attitude is affected by \nconsumer involvement. This study developed a validation model and clarified how consumer \ninvolvement and Japan-visit experience affected the attitude to “Shiroikoibito,” the most \npopular travel souvenir. The used variables were brand commitment, product involvement, \nand purchasing involvement toward confectionery, and brand loyalty toward Japanese \nconfectionery, age, Japan-visit experience, and the attitude toward Japanese confectionery \nbrands.\nThe results revealed the following.\n（1） “Shiroikoibito” was the most popular travel souvenir and the top of mind’s brand in \nJapanese confectionery.\n（2） Brand commitment had a positive impact on the three components of the attitude \ntoward “Shiroikoibito.”\n（3） Brand loyalty toward Japanese confectionery had a positive impact on cognition and \naffect for “Shiroikoibito.”\n（4） Japan-visit experience had a negative impact on cognition and behavior for \n“Shiroikoibito.”\n（5） Age had a negative impact on the three components of the attitude toward \n“Shiroikoibito.”","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_full_name_3":{"attribute_name":"著者（英）","attribute_value_mlt":[{"names":[{"name":"TSUJIMOTO Noriko","nameLang":"en"}]}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"桃山学院大学総合研究所","subitem_publisher_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11337282","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1346048X","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"辻　 本　 法　 子","creatorNameLang":"ja"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-08-13"}],"filename":"2021総合研究所紀要_47_P033-052辻本法子.pdf","filesize":[{"value":"3.1 MB"}],"format":"application/pdf","url":{"url":"https://stars.repo.nii.ac.jp/record/2000259/files/2021総合研究所紀要_47_P033-052辻本法子.pdf"},"version_id":"adabf20f-5a0a-4689-a07e-a346ac58ae22"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"観光土産，ブランド認知，消費者関与，インバウンド，中国人旅行者","subitem_subject_language":"ja"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国人旅行者の観光土産のブランド認知 ――人気観光土産に対するブランド態度と消費者関与――","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国人旅行者の観光土産のブランド認知 ――人気観光土産に対するブランド態度と消費者関与――","subitem_title_language":"ja"},{"subitem_title":"Brand Awareness of Travel Souvenirs: The Case of Chinese Tourists in Japan","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"13","path":["1691806243109"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-08-13"},"publish_date":"2023-08-13","publish_status":"0","recid":"2000259","relation_version_is_last":true,"title":["中国人旅行者の観光土産のブランド認知 ――人気観光土産に対するブランド態度と消費者関与――"],"weko_creator_id":"13","weko_shared_id":-1},"updated":"2023-08-13T12:05:24.859570+00:00"}