@article{oai:stars.repo.nii.ac.jp:00009175,
 author = {金子, あき子 and 大島, 一二 and KANEKO, Akiko and OSHIMA, Kazutsugu},
 issue = {4},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Mar},
 note = {This paper focuses on “A” company’s sales strategies in China. This
company, founded in Shanghai in 2003, produces health food in China. A
company’s parent company has built its own sales system in Japan, and A
company sells products in the Chinese market using its own sales system.
For example, the organization creation method in Japan was formalized
in the countries where it has advanced in the past, and brought directly to
China. At present, A company has 35 branches, but the organization of the
branches is all the same according to this method. The employees of A
company deliver their products to retailers using their own cars and
display them on shelves. In addition, salespersons of A company deliver the
products directly to the consumers. In this way, the employees and
salespersons of A company are able to explain the effects of the products
and deeply acquire sales channels. A company selects and sells retail stores
that are profitable. A company has been conducting public relations
activities in the academic field. This has led to a significant increase in the
A company’s name recognition, and has succeeded in raising the bargaining
power with retailers.},
 pages = {127--139},
 title = {中国における日系健康食品メーカーの販売戦略},
 volume = {61},
 year = {2020},
 yomi = {カネコ, アキコ and オオシマ, カズツグ}
}