@article{oai:stars.repo.nii.ac.jp:00009222,
 author = {刘 , 博 晗 and 大島, 一二 and LIU , Bohan and OSHIMA, Kazutsugu},
 issue = {1},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Jul},
 note = {With the rapid developed economy, China has changed from the worldʼs
factory to the market. The huge customer formed by the large population
is extremely attractive to any enterprise in the world, and same to
Japanese companies. Japanese goods are very attractive in China because
of their safety and quality. As a part of daily consumption, Japanese diet
has appeal for health, safety and so on. As a result, the number of Japanese
food companies which sold in China is also on the rise. However, due to the
lack of analysis of Chinaʼs consumption environment and purchasing
actions, many Japanese catering companies have failed in Chinese market,
and out.
Food in China is not only a consumption, but a culture. Different ages
and social backgrounds have different understanding, for food and
consumption concepts. Enterprises, by aiming at the people which are
interested in their own commodities to make relative price strategy is
particularly important.
By the data of Chinese diet, this paper studies Chinese people which
have enough desire to buy Japanese food or not, and their purchasing
power. After that, taking the specific operation of H company as an
example, To analyze the purchase of the population, what kind of planning
and price strategy enterprise must be to have.
Hope to play a reference role.},
 pages = {31--46},
 title = {中国市場における日系食品企業の 販売戦略に関する分析 : 日系H社の購買層戦略を事例として},
 volume = {62},
 year = {2020},
 yomi = {オオシマ, カズツグ}
}