@article{oai:stars.repo.nii.ac.jp:00009416,
 author = {王, 清 and 大島, 一二 and WANG, Qing and OSHIMA, Kazutsugu},
 issue = {2},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Oct},
 note = {Three farm problems (including farmers, agriculture, and rural areas)
have always been an emphasis on Chinese government, and rural ecommerce
is also considered to be an emphasis on government support.
Rural electronic commerce has become a very promising market in terms
of the development of the current rural electronic commerce.
Recently, China’s e-commerce has maintained a rapid development trend
and has made significant contributions in the development of rural
commodity markets, agricultural industrialization, and the promotion of
farmers’ population. In the background of the strong development of
Internet technology, Chinese rural e-commerce has been built. E-commerce
has developed rapidly in cities, but rural e-commerce has been slow in the
vast rural areas. Traditional agricultural marketing systems have failed to
adapt to new market conditions.
In this paper, we first examined the background of China’s e-commerce
in the “Internet +” era of China. Furthermore, based on the results of a
questionnaire targeting farmers in M prefecture, Shandong province, the
current situation and issues of rural electronic commerce were examined.},
 pages = {65--86},
 title = {中国農村における電子商取引の発展と課題 : 山東省M県における電子商取引に関するアンケートを事例として},
 volume = {63},
 year = {2021},
 yomi = {WANG, Qing and OSHIMA, Kazutsugu}
}