@article{oai:stars.repo.nii.ac.jp:00009468,
 author = {宮津, 和弘 and MIYATSU, Kazuhiro},
 issue = {3},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Jan},
 note = {Survey on consumer sentiment was conducted to explore impact on
changes in their sets of values during COVID-19 pandemic. This study
revealed self-support awareness and willingness to disseminate one’s
thoughts through SNS increased to evade isolation from society and that
firms became more considerate of customer needs to further develop
relationship. With such consumer sentiment changes and acceptance to
market, this study suggests three focus areas of corporate marketing IT
strategies to be competitive during and after COVID-19 pandemic.},
 pages = {155--180},
 title = {コロナ禍の消費者心理と企業のマーケティングIT戦略},
 volume = {63},
 year = {2022},
 yomi = {ミヤツ, カズヒロ}
}