@article{oai:stars.repo.nii.ac.jp:00009590,
 author = {趙, 文 and 大島, 一二 and ZHAO, Wen and OSHIMA, Kazutsugu},
 issue = {2},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Oct},
 note = {In recent years, local brand formation has been attracting attention in
China as an important means of promoting local agriculture, forestry, and
fisheries industries and local specialties, as well as regional revitalization.
Unlike marketing that focuses on services and sales, regional brands are
characterized by the fact that the basis of value is the connection with the
region, including the nature, history, social, climate, and cultural symbolic
elements unique to the region. New brand and marketing development is
then required.
In this paper, after analyzing the background of regional brands, we first
investigated consumer trends regarding regional brands. It also examines
the formation and development process of the regional brand of Shatian
Youzi in Rong County. Finally, we summarize the efforts that have been
made to build a regional brand for Rong Countyʼs Shatian Youzi and
present the challenges that need to be addressed.},
 pages = {27--43},
 title = {消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例},
 volume = {64},
 year = {2022},
 yomi = {チョウ, ブン and オオシマ, カズツグ}
}