{"created":"2023-05-15T13:48:13.021299+00:00","id":9590,"links":{},"metadata":{"_buckets":{"deposit":"af0eaa7f-cf1a-4851-bab3-818d52e0f3be"},"_deposit":{"created_by":13,"id":"9590","owners":[13],"pid":{"revision_id":0,"type":"depid","value":"9590"},"status":"published"},"_oai":{"id":"oai:stars.repo.nii.ac.jp:00009590","sets":["43:52:1888"]},"author_link":["12713","83","12790","74"],"control_number":"9590","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-10-22","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"43","bibliographicPageStart":"27","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"桃山学院大学経済経営論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"In recent years, local brand formation has been attracting attention in\nChina as an important means of promoting local agriculture, forestry, and\nfisheries industries and local specialties, as well as regional revitalization.\nUnlike marketing that focuses on services and sales, regional brands are\ncharacterized by the fact that the basis of value is the connection with the\nregion, including the nature, history, social, climate, and cultural symbolic\nelements unique to the region. New brand and marketing development is\nthen required.\nIn this paper, after analyzing the background of regional brands, we first\ninvestigated consumer trends regarding regional brands. It also examines\nthe formation and development process of the regional brand of Shatian\nYouzi in Rong County. Finally, we summarize the efforts that have been\nmade to build a regional brand for Rong Countyʼs Shatian Youzi and\npresent the challenges that need to be addressed.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"桃山学院大学総合研究所","subitem_publisher_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00240555","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02869721","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"趙, 文","creatorNameLang":"ja"},{"creatorName":"チョウ, ブン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"12713","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"大島, 一二","creatorNameLang":"ja"},{"creatorName":"オオシマ, カズツグ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"83","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"ZHAO, Wen","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"12790","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"OSHIMA, Kazutsugu","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"74","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-10-13"}],"displaytype":"detail","filename":"p027_趙文・大島一二.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"趙 文，大島 一二","url":"https://stars.repo.nii.ac.jp/record/9590/files/p027_趙文・大島一二.pdf"},"version_id":"70bd3b12-0c60-4b1f-96b6-35316aa0781d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"容県沙田柚子","subitem_subject_scheme":"Other"},{"subitem_subject":"中国","subitem_subject_scheme":"Other"},{"subitem_subject":"地域ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者アンケート","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例","subitem_title_language":"ja"},{"subitem_title":"Developing a Local Brand Strategy from a Consumer Perspective : The Case of Shatian Youzi in Rong County, Guangxi Zhuang Autonomous Region","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"13","path":["1888"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-10-13"},"publish_date":"2022-10-13","publish_status":"0","recid":"9590","relation_version_is_last":true,"title":["消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例"],"weko_creator_id":"13","weko_shared_id":-1},"updated":"2023-06-17T01:05:39.760812+00:00"}