@article{oai:stars.repo.nii.ac.jp:00009616,
 author = {馬, 嫚 and 大島, 一二 and MA, Man and OSHIMA, Kazutsugu},
 issue = {3},
 journal = {桃山学院大学経済経営論集, ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW},
 month = {Jan},
 note = {In China, rural tourism plays an important role as an industry for rural
development. However, the overall rural tourism market is becoming
increasingly competitive due to the increase in the number of regions
entering the market, and building long-term relationships with tourists who
repeatedly visit tourist destinations is an important issue.
In light of these circumstances, this paper aims to understand touristsʼ
perceptions of rural tourism using the results of a questionnaire targeting
tourists, and then, through the IPA analysis method, analyze the difference
between the level of importance before the act of tourism consumption
takes place and the level of satisfaction after consumption, in order to
understand the factors considered important and the level of satisfaction
with them from an overall perspective. The purpose of this study is to
understand the importance of tourism from a comprehensive perspective.
Through this analysis, suggestions regarding the improvement of the
attractiveness of tourist attractions, the maintenance and expansion of the
number of tourists, and the attraction of new customers will be clarified.},
 pages = {1--16},
 title = {農村観光の満足度を高める方策に関する研究 : 観光客を対象としたアンケート調査を中心に},
 volume = {64},
 year = {2022},
 yomi = {マ, マン and オオシマ, カズツグ}
}