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訪日観光客における観光土産のオンライン・リピート購買の研究 : 中国人観光客を対象に
https://stars.repo.nii.ac.jp/records/166
https://stars.repo.nii.ac.jp/records/166aea98b8f-1fd0-46ea-99ba-a2067f4946b7
名前 / ファイル | ライセンス | アクション |
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辻本法子 (1.4 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-06-14 | |||||
タイトル | ||||||
タイトル | 訪日観光客における観光土産のオンライン・リピート購買の研究 : 中国人観光客を対象に | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Perceived Risk of Online Repeat Purchases of Travel Souvenirs: The Case of Chinese Tourists in Japan (Special Issue Dedicated to Professor IMAKI Hidekazu,Professor CHUN Jae-Moon) | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | インバウンド観光 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 観光土産 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 中国人観光客 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 知覚リスク | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 越境EC | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
辻本, 法子
× 辻本, 法子× TSUJIMOTO, Noriko |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Japan has experienced an increase in foreign tourism, and this number stood at 13.4 million in 2014. Inbound tourists in the fiscal 2014 increased by 43.1% on a year-on-year basis, with travel consumption valued at \2.28 trillion. This increase in travel consumption is attributable to tourists from China. A travel souvenir is a one-time purchase for a foreign tourist visiting Japan. To improve the sales of travel souvenirs, it is important that tourists make repeat purchases. I believe it is possible to promote repeat purchases through an online shop. Considering consumer behavior, perceived risks are the primary aspects of online purchasing. Prior research has shown that a reduction in the perceived risks can lead to an increase in sales. There are five primary perceived risks as follows: (1) Product performance risk, (2) Financial risk, (3) Psycho- logical risk, (4) Time/ convenience loss risk, (5) Benefit loss risk. Through research on the Internet, I investigate the repeat purchase behavior of online consumers of travel souvenirs of Chinese tourists visiting Japan. I examine the following three purchase patterns and compare the perceived risk: (1) Purchasing souvenirs from an online Japanese store, operated directly by a company, (2) Purchasing from an online Japanese store managed by a retailer, 3) Purchasing from an online mall in China, such as Tmall. The results indicate that the product performance risk is lowest when souvenirs are purchased from an online Japanese store operated directly by a company. | |||||
書誌情報 |
桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 57, 号 4, p. 59-81, 発行日 2016-03-22 |
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出版者 | ||||||
出版者 | 桃山学院大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
論文ID(NAID) | ||||||
関連タイプ | isIdenticalTo | |||||
識別子タイプ | NAID | |||||
関連識別子 | 110010016111 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |