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観光土産のオンライン・リピート購買に関する 知覚リスクの研究
https://stars.repo.nii.ac.jp/records/2000983
https://stars.repo.nii.ac.jp/records/2000983820df1b3-3b8f-4b85-a262-ee2eda722f72
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
辻本法子先生.pdf (403 KB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
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| 公開日 | 2023-09-04 | |||||||
| タイトル | ||||||||
| タイトル | 観光土産のオンライン・リピート購買に関する 知覚リスクの研究 | |||||||
| 言語 | ja | |||||||
| タイトル | ||||||||
| タイトル | The Perceived Risk of Online Repeat Purchases of Travel Souvenirs | |||||||
| 言語 | en | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| キーワード | ||||||||
| 言語 | ja | |||||||
| 主題 | 観光土産, オンライン販売, 知覚リスク, リピート購買, 特産品の商品開発 | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| 著者 |
辻本法子
× 辻本法子
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| 著者（英） | ||||||||
| 姓名 | TSUJIMOTO Noriko | |||||||
| 言語 | en | |||||||
| 抄録 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | The purchase of a travel souvenir is a one-time purchase by a tourist during his or her visit to a location. To increase the sales of travel souvenirs, it is important to promote their repeat purchase. I believe it is possible to promote repeat purchases through the medium of an online shop. In this context, the perceived risks are the main aspects of the on-line purchase in relation to consumer behavior. In preceding research, the reduction of the perceived risks has been found to lead to an increase in sales. I investigate on-line consumers’ repeat purchases of travel souvenirs through Internet research. The subjects were asked about the nature of the perceived risk, and they were classified into three groups. : 1) A group that feels positively about on-line purchases, 2) A group that perceives the consumption experience and information as important, and 3) A group that feels negatively about on-line purchases. This study measures perceived risk by using structural equation modeling (SEM). Consequently, the study revealed differences in the perceived risk among the groups. |
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| 言語 | en | |||||||
| 書誌情報 |
ja : 桃山学院大学総合研究所紀要 巻 40, 号 2, p. 1-28, 発行日 2015-01-30 |
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| 出版者 | ||||||||
| 出版者 | 桃山学院大学総合研究所 | |||||||
| 言語 | ja | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 1346048X | |||||||
| 書誌レコードID | ||||||||
| 収録物識別子タイプ | NCID | |||||||
| 収録物識別子 | AA11337282 | |||||||
