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  1. 紀要論文
  2. 桃山学院大学経済経営論集
  3. 40(2)

消費社会神話と資本主義

https://stars.repo.nii.ac.jp/records/4349
https://stars.repo.nii.ac.jp/records/4349
6c6d3dc3-ff29-442e-be55-2798c50a211a
名前 / ファイル ライセンス アクション
KJ00005057541.pdf KJ00005057541.pdf (2.2 MB)
Item type [ELS]紀要論文 / Departmental Bulletin Paper(1)
公開日 2017-03-21
タイトル
タイトル 消費社会神話と資本主義
タイトル
タイトル The Myth of Consumption Society and Capitalism
言語 en
言語
言語 jpn
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
雑誌書誌ID
収録物識別子タイプ NCID
収録物識別子 AN00240555
著者 望月, 和彦

× 望月, 和彦

WEKO 7054

望月, 和彦

ja-Kana モチヅキ, カズヒコ

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MOCHIZUKI, Kazuhiko

× MOCHIZUKI, Kazuhiko

WEKO 7055

en MOCHIZUKI, Kazuhiko

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著者所属(日)
値 桃山学院大学経済学部
著者所属(英)
言語 en
値 St. Andrew's University
記事種別(日)
内容記述タイプ Other
内容記述 論文
記事種別(英)
内容記述タイプ Other
内容記述 Article
抄録(英)
内容記述タイプ Other
内容記述 In his famous book, "The Society of Consumption", Jean Baudrillard claimed his famous theory that consumption as such is a sign. It isn't made for the utility which it is alleged to bring, but for escalation of the social class. We can't really enjoy consumption because we are forced to pretend to enjoy it. The utitliy of it is simply an illusion. The consumption is the comsumption of signs rather than goods and services. He finds no relation between price and utility, nor exchange value and use value. According to him, all goods and services have their symbolic meaning, that is the purpose of consumption. And there are only exchange values. They make supply and demand. The exchange values are determined structually. We can't escape from the system of exchange values because they are deeply implanted in ourselves. It is a kind of ideology. So we can't feel our consumption is enforced. They shape our criterion of behavior or way to see the entire world through the aquisition of language. We can't dispute against him because we can't explain the utility definitely nor measue it. It is simply a subjective notion. So if someone claims that it comes from somewhat, not from personal satisfaction, we can't controvert against him. The only one thing which we can do is to give him no agreement. There are, however, relations which don't depend on such subjectivity. That is the technical relation. All goods and services depend each other substitutely or complementary. Such relations come from not only utility but also technical (physical) conditions. And they give rise to competition in capitalist countries that negate any illusion each other. Baudrillard puts emphasis on advertising, but it is not omnipotent. Even if producers often deceit consumers through advertising, the former can't deceive the latter eternally. Baudrillard denies people of the subjectivity, that is the ability of decision making. People always depend someone else. In the event his claim leads us to a nihilism. His theory contains a self-reference. Such theory is indisputable but indeterminant as well. And it is not a scientific hypothesis by the Popper's criterion. So it is inadequate to apply his theory to our economic life.
書誌情報 桃山学院大学経済経営論集
en : ST. ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW

巻 40, 号 2, p. 41-80, 発行日 1998-12-01
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内容記述タイプ Other
内容記述 5
アクセション番号
内容記述タイプ Other
内容記述 KJ00005057541
ISSN
収録物識別子タイプ ISSN
収録物識別子 02869721
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