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贈与動機が消費者の購買行動にあたえる影響 : 熊本県における観光土産の実証研究
https://stars.repo.nii.ac.jp/records/70
https://stars.repo.nii.ac.jp/records/701822fdc4-13c4-476f-af25-080b22e9bce2
名前 / ファイル | ライセンス | アクション |
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辻本法子ほか (5.4 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-06-17 | |||||
タイトル | ||||||
タイトル | 贈与動機が消費者の購買行動にあたえる影響 : 熊本県における観光土産の実証研究 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | The Study of Consumer Buying Behaviors of Travel Souvenirs for Gift-Giving | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 観光土産 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 購買意思決定 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ギフト・コミュニケーション | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 熊本県 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ベイズ推定 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
辻本, 法子
× 辻本, 法子× 田口, 順等× 荒木, 長照× TSUJIMOTO, Noriko× TAGUCHI , Nobuhito× ARAKI, Nagateru |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Consumer decision making, which does not conform to one pattern, is a fundamental research problem. It is influenced by consumers purchase situation. For example, tourist purchasing comportment differs from that of everyday consumers. Moreover, the purpose of purchases influences such decision-making, as when goods are bought as presents rather than for self-consumption. Through internet research on travelers to Kumamoto Prefecture in 2011, this paper studies tourist purchases of travel souvenirs for gift-giving. We believe that the acquisition of souvenirs is inspired by five factors: 1) the package of good, 2) the place of travel, 3) the recipient, 4) self-assertion, and 5) the function of goods. Furthermore, we contend that there are three motives for gift-giving: 1) the return of gifts, 2) the expression of gratitude, 3) the expression of true friendship for a recipient. We analyzed the relationship between the motives for purchases and those of giving. We found that self-assertion and the recipient were motives for returning gifts. The expression of gratitude was prompted by the package of goods and the recipient. The expression of true friendship for the recipient was motivated by self-assertion and the place of travel. | |||||
書誌情報 |
桃山学院大学経済経営論集 en : St. Andrew's University economic and business review 巻 55, 号 1-2, p. 225-255, 発行日 2013-10-31 |
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出版者 | ||||||
出版者 | 桃山学院大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
論文ID(NAID) | ||||||
関連タイプ | isIdenticalTo | |||||
識別子タイプ | NAID | |||||
関連識別子 | 110009895809 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |