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日系外食産業の海外進出戦略-大戸屋の事例を中心に-
https://stars.repo.nii.ac.jp/records/743
https://stars.repo.nii.ac.jp/records/7435832665e-b13f-41d6-9751-844e55aa7e2c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
口野直隆・大島一二 (386.4 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-10-28 | |||||
| タイトル | ||||||
| タイトル | 日系外食産業の海外進出戦略-大戸屋の事例を中心に- | |||||
| タイトル | ||||||
| タイトル | Overseas Promotion by Japanese Food Service Industry: a Case Study of Ootoya | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 中国 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 台湾 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 大戸屋 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 外食産業 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 海外進出 | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
口野, 直隆
× 口野, 直隆× 大島 , 一二× KUCHINO, Naotaka× OSHIMA, Kazutsugu |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In this paper, strategies of Japanese food service industry into overseas markets are discussed. Most of Japanese food service companies those challenged promotions into overseas markets have not completed their plans successful. Many of them experienced withdraw or shrinkage of sales because of the poor business performance. This paper aimed to examine its' causes and countermeasures based on the case of Ootoya; who established unique FC transforming strategy through close corporation with partners in Thailand and Taiwan, and have led to successful business there. Based on these successes, recently they are implementing the promotion into Chinese market with Taiwanese partner. The case indicates the significance of tight relationship with the partners in overseas markets, and is supposed to be worthy of attention. | |||||
| 書誌情報 |
桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 58, 号 2, p. 1-16, 発行日 2016-10-03 |
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| 出版者 | ||||||
| 出版者 | 桃山学院大学 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02869721 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00240555 | |||||
| 論文ID（NAID） | ||||||
| 関連タイプ | isIdenticalTo | |||||
| 識別子タイプ | NAID | |||||
| 関連識別子 | 110010059580 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
