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中国における地域ブランド形成に関する考察 : 広西チワン族自治区容県「沙田柚子」の事例
https://stars.repo.nii.ac.jp/records/9462
https://stars.repo.nii.ac.jp/records/9462b44cbd07-b57a-4594-bac2-4ca4e382b333
名前 / ファイル | ライセンス | アクション |
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趙 文,大島 一二 (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2021-12-22 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 中国における地域ブランド形成に関する考察 : 広西チワン族自治区容県「沙田柚子」の事例 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Research on Regional Brand Formation in China : The Case of “Satian Youzi” in Rongxian, Guangxi Zhuang Autonomous Region | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 地域ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 広西チワン族自治区 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 農村開発 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 沙田柚子 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
趙, 文
× 趙, 文× 大島, 一二× ZHAO, Wen× OSHIMA, Kazutsugu |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In recent years, regional brands have been attracting attention as a means of promoting Agriculture, forestry and fisheries and revitalizing the region. By increasing the added value of local agricultural products, it is possible to increase demand and raise the income of producers, and the brands of agricultural products and processed products are recognized outside the region, enabling the influx of tourists. In this paper, in order to clarify the development and problems of regional brands in China, we conducted a hearing survey of managers, managers and local farmers of the “Satian Youzi” (a type of pomelo) brand in Rongxian, Guangxi. Based on the survey results, we will consider future issues for regional brands in China. |
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書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 63, 号 3, p. 23-36, 発行日 2022-01-20 |
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出版者 | ||||||
出版者 | 桃山学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |