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日系外食産業の海外進出の進展と直面する課題 : サイゼリヤの事例を中心に
https://stars.repo.nii.ac.jp/records/9474
https://stars.repo.nii.ac.jp/records/9474a74f3e5c-0a98-4c45-831c-e800ba569e4d
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
口野 直隆，浜口 夏帆，大島 一二 (1.6 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-02-02 | |||||
| タイトル | ||||||
| タイトル | 日系外食産業の海外進出の進展と直面する課題 : サイゼリヤの事例を中心に | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | Progress in Overseas Expansion of Japanese Food Service Industry and the Challenges They Face : Focusing on the Case of Saizeriya | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 外食産業 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | サイゼリヤ | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 海外市場 | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
口野, 直隆
× 口野, 直隆× 浜口, 夏帆× 大島, 一二× KUCHINO, Naotaka× HAMAGUCHI, Natsuho× OSHIMA, Kazutsugu |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In this paper, we have examined the potential for overseas expansion of food service companies in Japan that are suffering from market contraction and other factors. Specifically, I focused on Saizeriya from a group of major food service companies that have been expanding their business relatively steadily, and studied what specific factors have enabled them to expand their business. From the earnings analysis, it was found that Saizeriya has been expanding its stores relatively steadily in China, Taiwan, Hong Kong, and Southeast Asia. The reasons for this are as follows.（１）Store development and profitability in Asia and future issues, （２） foodstuff procurement strategy, and（３）labor management strategy. In the following sections, we will examine how Saizeriya has used these strategies to expand in the restaurant markets of China, Taiwan, Hong Kong, and other countries, and discuss the key points of the overseas strategies of Japanese restaurant companies. |
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| 書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 63, 号 4, p. 35-69, 発行日 2022-02-17 |
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| 出版者 | ||||||
| 出版者 | 桃山学院大学総合研究所 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02869721 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00240555 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
