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農産物の電子商取引の発展と課題 : 松本ハイランド農協管内ブドウ農家の事例を中心に
https://stars.repo.nii.ac.jp/records/9569
https://stars.repo.nii.ac.jp/records/9569749bf243-6e68-41b3-b3b9-636015a90ccd
名前 / ファイル | ライセンス | アクション |
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王 清,大島 一二 (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2022-07-07 | |||||
タイトル | ||||||
タイトル | 農産物の電子商取引の発展と課題 : 松本ハイランド農協管内ブドウ農家の事例を中心に | |||||
言語 | ja | |||||
タイトル | ||||||
タイトル | Development and Challenges of Electronic Commerce of Agricultural Products : A Case Study of Grape Farmers in the Matsumoto Highland Agricultural Cooperative | |||||
言語 | en | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 松本ハイランド農協 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ブドウ農家 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 農産物電子商取引 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 農家経営 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
王, 清
× 王, 清× 大島, 一二× WANG, Qing× OSHIMA, Kazutsugu |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Since 2020, with the spread of the new coronavirus, e-commerce has become more widespread in Japanʼs agricultural trade, with more and more consumers choosing e-commerce as one of their daily purchasing methods. Also, in the post-H 1 N 1 coronavirus society, online purchases of agricultural products are expected to grow as the number of single-person households and elderly households in Japan increases. Thus, it is highly likely that the online purchase of agricultural and food products will continue to penetrate the lives of more and more consumers in the future. In this paper, we will identify the efforts of grape farmers in agricultural areas who have chosen to sell their products online as a way to promote their sales. The study area for this paper is the Matsumoto Highland Agricultural Cooperative District in Nagano Prefecture. This is because the Matsumoto region is blessed with a variety of high-quality agricultural products and is relatively close to the Tokyo metropolitan area, making it one of the leading agricultural production areas in Japan, and it also has the conditions for the recent expansion of overseas exports of food and products and cross-border EC. |
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書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 64, 号 1, p. 75-95, 発行日 2022-07-28 |
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出版者 | ||||||
出版者 | 桃山学院大学総合研究所 | |||||
言語 | ja | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |