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日系大手外食チェーンの海外進出の進展と課題 : 吉野家HDの台湾事業を中心に
https://stars.repo.nii.ac.jp/records/9589
https://stars.repo.nii.ac.jp/records/958915b91143-3f00-4a80-a652-0cbb2a1b4d1a
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
口野 直隆，浜口 夏帆，大島 一二 (1.5 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-10-13 | |||||
| タイトル | ||||||
| タイトル | 日系大手外食チェーンの海外進出の進展と課題 : 吉野家HDの台湾事業を中心に | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | Progress and Challenges in Overseas Expansion by Major Japanese Restaurant Chains : Focusing on Yoshinoya HDʼs Taiwan Business | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 吉野家HD | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 日系大手外食チェーン | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 海外市場 | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
口野, 直隆
× 口野, 直隆× 浜口, 夏帆× 大島, 一二× KUCHINO, Naotaka× HAMAGUCHI, Natsuho× OSHIMA, Kazutsugu |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Currently, the restaurant industry in Japan is facing several major challenges. One of the major challenges is the significant decrease in the number of customers and the deterioration of business due to t-he spread of the new coronavirus infection, as is well known. In addition, there is a major issue that can be considered structural in the medium to long term. The population of Japan is expected to decline to 86.74 million by 2060 due to the serious decline in birthrate, and this is a serious problem of population decline (i.e., market contraction). In other words, unlike the population growth we have experienced up until the 20th century, Japan is expected to experience a serious population decline in the medium to long term, which will inevitably lead to a contraction in the restaurant market. In the midst of these severe conditions in Japanʼs restaurant market, the time has come for Japanʼs restaurant industry to seek new growth opportunities in earnest. The growth opportunities will inevitably be in overseas markets, especially in developing and emerging markets in Asia, where population growth is rapid and incomes are rising rapidly. This paper takes up Yoshinoya HDʼs overseas business development as a research case and analyzes it with a focus on the following points. This paper will focus on the following points:（1）overseas store development, trends in profitability, and future issues, and （2） the actual situation regarding the efficient selection of direct store development and franchise development. This paper will examine how Yoshinoya HD has used these strategies to develop its business in the restaurant markets of China, Taiwan, Hong Kong, etc., and discuss the key points of the overseas strategies of Japanese restaurant companies and the challenges of survival strategies under these difficult conditions. |
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| 書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 64, 号 2, p. １-25, 発行日 2022-10-22 |
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| 出版者 | ||||||
| 出版者 | 桃山学院大学総合研究所 | |||||
| 言語 | ja | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02869721 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00240555 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
