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農村観光の満足度を高める方策に関する研究 : 観光客を対象としたアンケート調査を中心に
https://stars.repo.nii.ac.jp/records/9616
https://stars.repo.nii.ac.jp/records/96167751f221-69be-48a8-94ae-69a89525e5e5
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
馬 嫚，大島 一二 (644.2 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-12-22 | |||||
| タイトル | ||||||
| タイトル | 農村観光の満足度を高める方策に関する研究 : 観光客を対象としたアンケート調査を中心に | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | A Study on Measures to Increase Satisfaction with Rural Tourism : A Questionnaire Survey of Tourists in Rural Areas | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 農村観光 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | アンケート調査 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 満足度 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 広西チワン族自治区 | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
馬, 嫚
× 馬, 嫚× 大島, 一二× MA, Man× OSHIMA, Kazutsugu |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In China, rural tourism plays an important role as an industry for rural development. However, the overall rural tourism market is becoming increasingly competitive due to the increase in the number of regions entering the market, and building long-term relationships with tourists who repeatedly visit tourist destinations is an important issue. In light of these circumstances, this paper aims to understand touristsʼ perceptions of rural tourism using the results of a questionnaire targeting tourists, and then, through the IPA analysis method, analyze the difference between the level of importance before the act of tourism consumption takes place and the level of satisfaction after consumption, in order to understand the factors considered important and the level of satisfaction with them from an overall perspective. The purpose of this study is to understand the importance of tourism from a comprehensive perspective. Through this analysis, suggestions regarding the improvement of the attractiveness of tourist attractions, the maintenance and expansion of the number of tourists, and the attraction of new customers will be clarified. |
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| 書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 64, 号 3, p. 1-16, 発行日 2022-01-21 |
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| 出版者 | ||||||
| 出版者 | 桃山学院大学総合研究所 | |||||
| 言語 | ja | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02869721 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00240555 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
