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消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例
https://stars.repo.nii.ac.jp/records/9590
https://stars.repo.nii.ac.jp/records/95901182b159-2a71-48b4-9a59-e6facdd40a6e
名前 / ファイル | ライセンス | アクション |
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趙 文,大島 一二 (1.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2022-10-13 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 消費者の視点から見た地域ブランド戦略の展開 : 広西チワン族自治区「容県沙田柚子」の事例 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Developing a Local Brand Strategy from a Consumer Perspective : The Case of Shatian Youzi in Rong County, Guangxi Zhuang Autonomous Region | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 容県沙田柚子 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 中国 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 地域ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者アンケート | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
趙, 文
× 趙, 文× 大島, 一二× ZHAO, Wen× OSHIMA, Kazutsugu |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In recent years, local brand formation has been attracting attention in China as an important means of promoting local agriculture, forestry, and fisheries industries and local specialties, as well as regional revitalization. Unlike marketing that focuses on services and sales, regional brands are characterized by the fact that the basis of value is the connection with the region, including the nature, history, social, climate, and cultural symbolic elements unique to the region. New brand and marketing development is then required. In this paper, after analyzing the background of regional brands, we first investigated consumer trends regarding regional brands. It also examines the formation and development process of the regional brand of Shatian Youzi in Rong County. Finally, we summarize the efforts that have been made to build a regional brand for Rong Countyʼs Shatian Youzi and present the challenges that need to be addressed. |
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書誌情報 |
ja : 桃山学院大学経済経営論集 en : ST.ANDREW'S UNIVERSITY ECONOMIC AND BUSINESS REVIEW 巻 64, 号 2, p. 27-43, 発行日 2022-10-22 |
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出版者 | ||||||
言語 | ja | |||||
出版者 | 桃山学院大学総合研究所 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869721 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00240555 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |